Logotype and Graphic Profile
The Swedish Energy Agency has introduced a new logo and is also updating its visual identity. The implementation will take place gradually during 2026.
If you or your organisation collaborate with the Agency, have been commissioned by us, or receive financial support, you may be entitled to use our logo.
Use of our logo requires permission
Before using our logo, you must obtain approval from the person responsible for the visual identity at the Swedish Energy Agency. Use of the logo without permission is not allowed.
Contact the visual identity manager via our registry.
The Swedish Energy Agency registrar
Choose colour according to background
Our primary choice in digital and most printed media is the dark EM Black logo. The colour is optimised for high legibility and strong recognition.
The white logo is used when placed on a dark background to ensure high contrast and optimal readability.
It is important to note that the dark logo cannot be inverted to white, as the two versions differ in design.
The image shows the Swedish Energy Agency’s primary logo in EM Black. The logo is available in both Swedish and English. EM Black is our primary choice in digital channels and most printed materials. This dark blue‑grey colour is optimised for high legibility and strong brand recognition.
The image shows the negative version of the Swedish Energy Agency’s logo. The logo is available in both Swedish and English. White is used when the logo is placed on a dark background to ensure high contrast and optimal readability.
For office applications
There is an additional version of the logo primarily intended for use in Office applications or for simpler printing. Contact the visual identity manager via the Swedish Energy Agency’s registry if you require this version.
Clear space and minimum size
There must always be a protected clear space around the logo – an area completely free from other graphic elements. This clear space ensures that the logo always appears distinct and unobstructed.
The minimum clear space around the logo is calculated using the logo symbol (the “e‑crown”). There are two levels of clear space:
- one optimised for branded merchandise, where space is often limited
- and a more generous standard clear space for other communication.
The clear space may be larger than the specified measurements, but never smaller.
Minimum size requirements
To ensure legibility and recognition, the logo must never be used below a certain minimum size.
- In printed materials, the logo must be at least 6 mm high.
- In digital channels, it must be at least 35 pixels high.
There must always be a protected clear space around the logo – an area completely free from other graphic elements.
The image shows the clear space for branded merchandise.
The image shows the clear space standard.
The image shows the minimum allowable size.
Our visual identity
The visual identity is currently being updated. If you need to produce materials based on it, or have questions regarding our graphic profile, please contact our registry.
